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Technology costs too much!

In today's rapidly evolving business landscape, Small to Medium Enterprises (SMEs) are increasingly investing in technology solutions, hoping to gain a competitive edge, streamline processes, and boost productivity. However, the reality often falls short of the promises made by technology vendors. Many businesses find themselves grappling with the question of whether the growing technology costs truly yield proportionate value.

The Promise and the Reality

According to a 2022 report by Deloitte, SMEs are spending approximately 6.9% of their revenue on IT, an increase of 1.5% from the previous year. This rise in tech expenditure demonstrates the increasing significance of digital transformation for businesses. However, one must ask if this surge in tech spend is yielding a similar surge in value.

Navigating the Complexity

For business leaders, navigating the tech world can be overwhelming, especially when resources and expertise are limited. The struggle to align tech investments with business needs is evident in a 2023 Gartner survey where 70% of business leaders reported that they find it challenging to align their tech investments with their business needs. The problem is two-pronged. First, technology is not a one-size-fits-all solution. Second, the true value of technology lies not in the tools themselves, but in how effectively they are integrated into business operations.

Strategic Approach: Learning from Success Stories

Businesses can learn valuable lessons from successful digital disruptors like DoorDash and Afterpay. DoorDash revolutionised food delivery by strategically leveraging technology to enhance their core offering. Their success wasn't solely driven by investing in the latest tech but by aligning technology initiatives with clear business goals, resulting in tangible impact.

Similarly, Afterpay, an Australian digital disruptor, has revolutionised the payment landscape by offering a "buy now, pay later" service. Its advantage is in a user-friendly app and seamless integration with retailers, that is challenging traditional credit card models. Its strategic tech application and focus on providing value to both consumers and merchants have propelled its rapid growth and global expansion, making it a successful mid-sized fintech startup.

Extracting Maximum Value

To unlock the true potential of technology investments, businesses must adopt a strategic mindset. This is achieved by minimising the investment until it is proven in its value and the alignment of technology strategies with business objectives is vital, and this requires involvement from all levels of the organisation.

Reflecting on Value

The answer to whether businesses are getting value for their tech spend isn't black and white. It depends on the strategic application of technology. Success lies in making informed decisions, fostering digital literacy across the organisation, and transforming tech expenditure into a value-generating asset.


Small and Medium Enterprises face a critical challenge in extracting maximum value from their technology investments. By aligning tech strategies with business objectives, fostering digital literacy, and learning from successful disruptors, businesses can bridge the ROI gap. It's time for business leaders to critically evaluate their tech investment approach, leverage technology to its full potential, and propel their businesses to new heights. The true value of technology lies not in the cost but in its strategic integration to achieve meaningful impact and sustained growth.


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